Module of (PPC) Pay-Per-Click Course

PPC is one of the hottest Digital Marketing skills for 2017. The demand PPC specialists is rising as companies see the value in search and social advertising. This program covers different types of PPC Campaigns including Google, Facebook, Youtube, Bing, Twitter and LinkedIn Advertisements.

Becoming Google AdWords Certified

  • Our Google Adwords training course in Delhi is completely oriented towards "Google Adwords Certified Professional Exam."
  • The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.
  • Why get certified? An AdWords certification allows you to demonstrate that Google recognizes you as an online advertising professional.
  • Once you are done with our Google Adwords training course, you need to sign-up for Google Partners account, which will get you access to the free AdWords certifications exams. We can help you signup for partner account and related study material
Introduction to Search Engine Marketing
  • About Google Adwords & Bing Ads
  • Where ads appear
  • Advantages of using AdWords & Bing Ads
  • Google Adwords or Microsoft Bing Ads?
  • Understanding the AdWords structure
  • What is Quality Score?
  • How Adwords auction system is designed?
Before Getting Started
  • Understand & Define your business
  • Understand & Define your product
  • Understand & Define your customers
  • Setting realistic expectations out of Adwords
Getting Started with AdWords
  • Signing up for an account
  • Exploring the adwords interface
  • A look at AdWords Express
Importance of Researching the Keywords
  • How keywords work
  • Using Google Keyword Planner
  • Using Display Planner
Creating the First Campaign
  • Creating a campaign
  • Campaign Types
  • Selecting the target audience
  • Campaign Bid types & settings
  • Ad extensions & types
  • Advanced campaign settings
Understanding Adgroups & Ads
  • Search Ads
  • Display Ads
  • Video & Youtube Ads
  • TV Ads
  • Mobile Ads
  • Creating an ad group
  • Keyword targeting options
  • Finalizing your ad group
  • Adding ad groups and reviewing options
Monitoring, Reports & Refining
  • Understanding reports
  • Search Terms, Auction Insights, and User Location reports
  • Creating and exporting reports
  • Understanding ROI
Advanced Tracking
  • Integrating Google Analytics
  • Configuring Adwords Conversion Tracking
Key Optimization Strategies
  • Configure campaign experiments
  • Key optimization tips
Going Beyond the Basics
  • Reviewing bid adjustments
  • Understanding Audience remarketing
  • Optimizing ad extensions

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